RYAN FARRAR

Ryan is a customer-obsessed Marketing Leader based in New York City with 10+ years of experience spanning Product Marketing, Lifecycle Growth, Demand Generation, and Brand Strategy in B2B & B2C businesses.

He is currently a Senior Product Marketing Manager at Amazon, where he leads paid growth strategy and execution for US Prime memberships. Prior to being promoted in 2024, he owned and developed the product launch and go-to-market strategy for Prime Access (Amazon's discounted membership program for underserved populations).

Previously, Ryan worked at The Wall Street Journal where he developed scalable messaging frameworks and brand systems for over 40+ Events and Conferences annually. Before that he led product and growth marketing for WSJ's Professional Membership portfolio, where he drove meaningful pipeline, accelerated sales cycles, and contributed directly to ARR.

In his early career, he managed and trained a team of digital strategists as a Digital Marketing Strategy Team Lead at Thomas, a B2B marketing agency for industrial buyers and suppliers. In addition to ensuring the continued program success for clients, he also enabled the sales team with case studies and tradeshow materials, and trained them on on new positioning and repeatable GTM plays.